DOS EQUIS® “GO FOR GAME DAY GREATNESS™” PROMOTION

Full Official Rules

  • NO PURCHASE OR TEXT MESSAGE NECESSARY TO ENTER THE PROMOTION OR TO WIN ANY PRIZE. PURCHASING A PRODUCT OR SENDING A TEXT MESSAGE WILL NOT IMPROVE YOUR CHANCES OF WINNING.

  • THE DOS EQUIS® “GO FOR GAME DAY GREATNESS™” PROMOTION (“PROMOTION”) IS OPEN ONLY TO LEGAL RESIDENTS OF THE FIFTY (50) UNITED STATES AND THE DISTRICT OF COLUMBIA, WHO ARE TWENTY-ONE (21) YEARS OF AGE OR OLDER AS OF DATE OF ENTRY. VOID WHERE PROHIBITED. PROMOTION IS GOVERNED EXCLUSIVELY BY THE LAWS OF THE UNITED STATES.

  • BY ENTERING, YOU AGREE TO THESE OFFICIAL RULES, WHICH ARE A CONTRACT, SO READ THEM CAREFULLY BEFORE ENTERING. WITHOUT LIMITATION, THIS CONTRACT INCLUDES CERTAIN RELEASES FROM YOU AND A LIMITATION OF YOUR RIGHTS AND REMEDIES.

  • This Promotion consists of three (3) parts: (i) a random chance instant-win program (“Instant-Win Game”); (ii) a random chance secondary sweepstakes (“Secondary Sweepstakes”); and (iii) a random chance grand prize sweepstakes (“Grand Prize Sweepstakes”). Collectively the Instant-Win Game, the Secondary Sweepstakes, and the Grand Prize Sweepstakes are referred to as the “Promotion.”

    The Instant-Win Game is open only to legal residents of the fifty (50) United States and the District of Columbia who are 21 years of age and older, except for those residing in New Jersey and Texas. The Instant-Win Game is void in New Jersey and Texas.

    Both the Secondary Sweepstakes and Grand Prize Sweepstakes are open to legal residents of the fifty (50) United States and the District of Columbia who are 21 years of age and older.

    1. START/END DATES:

      1. Instant-Win Game: The Instant-Win Game begins at 12:01 Eastern Time (ET) on 8/1/16 and ends at 11:59 p.m. ET on 1/15/17 or when all Instant-Win prizes have been awarded, whichever is earlier (“Instant-Win Period”).
      2. Secondary Sweepstakes: The Secondary Sweepstakes begins at 12:01 a.m. Eastern Time (ET) on 8/1/16 and ends at 11:59 p.m. ET on 1/15/17 (“Secondary Sweepstakes Period”).
      3. Grand Prize Sweepstakes: The Grand Prize Sweepstakes begins at 12:01 a.m. Eastern Time (ET) on 8/1/16 and ends at 11:59 p.m. ET on 1/2/17 (“Grand Prize Sweepstakes Period”).
    2. ELIGIBILITY:

      The Secondary Sweepstakes and the Grand Prize Sweepstakes are open to legal residents of the fifty (50) United States and the District of Columbia, who are twenty-one (21) years of age or older as of date of entry. The Instant-Win Game is open to individuals 21 years of age and older who are legal residents of the fifty (50) United States and the District of Columbia, except for residents of New Jersey and Texas. The Instant-Win Game is void in all of New Jersey and Texas. In addition, the following individuals and members of their families (parents, grandparents, children, siblings, spouses) and their immediate households (whether related or not) are not eligible for participation in any part of the Promotion: employees, officers, and directors of Sponsor and its parent, subsidiary, and affiliated companies, alcoholic beverage suppliers, wholesalers, distributors, and importers, alcoholic beverage retailers, and Sponsor’s advertising, promotional, and fulfillment agencies. All federal, state, and local regulations apply.

    3. How to enter:

      1. Entering the Grand Prize Sweepstakes and Secondary Sweepstakes: There are three (3) ways to enter both the Grand Prize Sweepstakes and the Secondary Sweepstakes: i) via SMS text message, ii) via the Website (as defined below), or iii) by finding specially marked Dos Equis bottles and entering a valid bottle code on the Website, each as further detailed below.
        1. SMS Entry: Submit an SMS entry from your mobile device (“Mobile Device”) by texting “XXCFP” to 88850. Upon receiving a verification message, you will receive an automated reply with a link to a website with complete details about the Promotion. You must complete the registration form, including your date of birth and state of residence (MM/DD/YYYY-CA), and email address to receive one (1) entry into the Secondary Sweepstakes and one (1) entry into the Grand Prize Sweepstakes. If you enter using a Mobile Device on your mobile service provider’s network (as opposed to a Wi-Fi network), your carrier’s standard text and data rates will apply. All entries must be submitted by 11:59 p.m. ET by 1/2/17 to be eligible for inclusion in the Grand Prize Sweepstakes drawing, and 11:59 p.m. ET on 1/15/17 to be eligible for the final Secondary Sweepstakes drawing.
        2. Website Entry: To submit a Website entry for free and without sending a text message or entering a Code (as described below), visit www.DosEquisCFP.com (the “Website”) and follow the on-screen entry instructions. You must fully complete the registration form, including your date of birth and state of residence (MM/DD/YYYY-CA), and email address to receive one (1) entry into the Secondary Sweepstakes and one (1) entry into the Grand Prize Sweepstakes. Normal time rates, if any, charged by Internet service provider will apply. All entries must be submitted by 11:59 p.m. ET by 1/2/17 to be eligible for inclusion in the Grand Prize Sweepstakes drawing, and by 11:59 p.m. ET on 1/15/17 to be eligible for the final Secondary Sweepstakes drawing.
        3. Valid XX Bottle Code: Beginning November 1, 2016, look for specially marked Dos Equis products featuring an alphanumeric code (“Code”) on the label at your local retailer. It is not necessary to purchase the product to obtain the Code. Go to the Website and follow the on-screen instructions to enter the Code. Upon verification of your Code, you will receive one (1) entry into the Secondary Sweepstakes, and one (1) entry into the Grand Prize Sweepstakes drawing (provided your entry is received before 11:59 p.m. ET on 1/2/17).
      2. Limit of two (2) entries into each of the Secondary Sweepstakes and Grand Prize Sweepstakes per person per day regardless of method of entry.
      1. Entering the Instant-Win Game (not open to NJ & TX residents): Upon completion of your entry into the Grand Prize Sweepstakes and Secondary Sweepstakes, follow the on-screen instructions on the website to enter for a chance to win an Instant-Win Game prize. NOTE: You must agree to opt-in to sharing your location on your mobile or web-enabled device and you must reside in the District of Columbia or a state other than New Jersey or Texas in order to be eligible to play the Instant-Win Game. Residents of New Jersey and Texas are not eligible to participate in the Instant-Win Game.
      By submitting an entry in the Grand Prize Sweepstakes, the Secondary Sweepstakes and/or the Instant-Win Game, entrants fully and unconditionally agree to be bound by these Official Rules and the decisions of HEINEKEN USA Inc., d/b/a Cervezas Mexicanas (“Sponsor”), which will be final and binding in all matters relating to the Promotion. Please note that there is a limit of one (1) prize per individual, household, and/or e-mail address during any six (6) month period across all of Sponsor’s promotions, regardless of brand (Dos Equis, Heineken, Amstel, Dos-A-Rita, Newcastle, Strongbow, and Tecate), except that in the case of this Promotion eligible entrants may win one (1) Instant-Win Game prize, and/or one (1) Secondary Sweepstakes prize and still be eligible to win the Grand Prize Sweepstakes prize.
    4. PRIZES:

      All Promotion prize details are at Sponsor’s sole discretion. The actual make and model of prizes included will be determined by Sponsor in its sole discretion. Prizes to be awarded "as is" and any and all warranties and/or guarantees (if any) shall be subject to the prize manufacturer’s terms; therefore, winners agree to look solely to such manufacturer(s) for any such warranty(s) and/or guarantee(s), if any. Any prize depiction is for illustrative purposes only and shall not be relied upon. No part of any prize includes any alcoholic beverages. Prizes are not transferable or redeemable for cash. No substitutions of prizes by winners are allowed, but Sponsor reserves the right to substitute a prize of equal or greater value at its sole discretion.

      All expenses and travel costs incurred as a result of seeking or winning a prize are the sole responsibility of winner. Any expenses or costs not expressly stated in the description of the prizes below are the sole responsibility of winner.

      Prize descriptions are as shown below. “ARV” represents the approximate retail value. The actual retail value may be more or less than the ARV shown.

      1. Instant-Win Game Prizes

        The following Instant-Win Game prizes will be awarded randomly in no particular order according to the selection method explained in Section 6:

        • • One (1) pop-up tent (ARV $139.00);
        • • One (1) portable cooler wagon (ARV $125.00);
        • • One (1) football field grate barbeque grill (ARV $93.00);
        • • Twenty-seven (27) Portable Bluetooth Speakers (ARV $51.00 each, $1,377.00 total);
        • • Twenty-seven (27) one-year subscriptions to ESPN Insider and ESPN The Mag (ARV $40.00 each, $1,080.00 total);
        • • Twenty-seven (27) chair coolers with umbrellas (ARV $53.00 each, $1,431.00 total);
        • • Twenty-seven (27) Footballs with stands (ARV $38.00 each, $1,026.00 total);
        • • Thirty-four (34) $10 Uber Credits (ARV $10.00 each, $340.00 total);
        • • Thirty-four (34) $10 Gift Cards (ARV $10.00 each, $340.00 total);
        • • Seventy-nine (79) insulated drink sleeve packs for cans and bottles (ARV $6.00 each, $474.00 total);
        • • Seventy-nine (79) buckets with bottle openers (ARV $4.00 each, $316.00 total).

        ARV of all Instant-Win Game Prizes: $6,741.00.

      2. Secondary Sweepstakes Prizes (Awarded weekly as set forth below)

        Each weekly Secondary Sweepstakes entry periods run from 12:01 a.m. ET each Monday beginning on 8/1/16 and ending on the following Sunday at 11:59 p.m. ET. The first drawing will be held on Tuesday, 8/9/16 and each Tuesday thereafter with the last drawing occurring on Tuesday, January 17, 2017. The following Secondary Sweepstakes prizes will be awarded each week as set forth below on the drawing dates shown:

        Winners will be selected for the prizes described directly below on the drawing dates shown:

        Week # Entry Period Drawing Date   Week # Entry Period Drawing Date
        One 8/1 – 8/7/16 8/9/16   Eleven 10/10 – 10/16 10/18/16
        Two 8/8 – 8/12/16 8/14/16   Thirteen 10/24 – 10/30 11/1/16
        Three 8/15 – 8/21/16 8/23/16   Fifteen 11/7 – 11/13 11/15/16
        Four 8/22 – 8/28/16 8/30/16   Seventeen 11/21 – 11/27 11/29/16
        Five 8/29 – 9/4/16 9/6/16   Nineteen 12/5 – 12/11 12/13/16
        Seven 9/5 – 9/11/16 9/13/16   Twenty-one 12/19 – 12/25 12/27/16
        Nine 9/26 – 10/2/16 10/4/16   Twenty-three 1/2/ - 1/8/17 1/10/17


        Prize Descriptions for the Drawing Dates Shown Directly Above Total Quantity ARV Each Prize ARV All Prizes Total ARV of Weekly Prizes Awarded Each Week
        Pop-up tent One $139.00 $139.00
        Portable cooler wagon One $125.00 $125.00
        Football field grate BBQ grill One $93.00 $93.00
        Portable Bluetooth speakers Two $51.00 $102.00
        One (1)-year subscription to ESPN Insider and ESPN the magazine Two $40.00 $80.00
        Chair cooler with umbrella Two $53.00 $106.00
        Football with stand Two $38.00 $76.00
        $10 Uber credit Nine $10.00 $90.00
        $10 gift cards Nine $10.00 $90.00
        Insulated Can & Bottle Drink Sleeves Fourteen $6.00 $84.00
        Bucket & Bottle Opener Fourteen $4.00 $56.00
        ARV of all weekly prizes to be awarded each week: $1,041.00


        For the drawings for weeks six, eight, ten, twelve, fourteen, sixteen, eighteen, twenty, twenty-two, and twenty-four, there will be one (1) additional prize awarded on the drawing dates shown directly below: the additional prize will be an entertainment center as described in the description of the prizes shown below.

        Week # Entry Period Drawing Date   Week # Entry Period Drawing Date
        Six 9/5 – 9/11 9/13/16   Sixteen 11/14 – 11/20 11/22/16
        Eight 9/19 – 9/25 9/27/16   Eighteen 11/28 – 12/4 12/6/16
        Ten 10/3 – 10/9 10/11/16   Twenty 12/12 – 12/18 12/20/16
        Twelve 10/17 – 10/23 10/25/16   Twenty-two 12/26 – 1/1/17 1/3/17
        Fourteen 10/31 – 11/6 11/8/16   Twenty-four 1/9 – 1/15/17 1/17/17


        Prize Descriptions for the Drawing Dates Shown Directly Above Total Quantity ARV Each Prize ARV All Prizes Total ARV of Prizes Awarded Each Week
        Entertainment center including a flat screen TV, sound bar and subwoofer One $800.00 $800.00
        Pop-up tent One $139.00 $139.00
        Portable cooler wagon One $125.00 $125.00
        Football field grate BBQ grill One $93.00 $93.00
        Portable Bluetooth speakers Two $51.00 $102.00
        1-year subscription to ESPN Insider and ESPN the magazine Two $40.00 $80.00
        Chair cooler with umbrella Two $53.00 $106.00
        Football with stand Two $38.00 $76.00
        $10 Uber credit Nine $10.00 $90.00
        $10 gift cards Nine $10.00 $90.00
        Insulated Can & Bottle Drink Sleeves Fourteen $6.00 $84.00
        Bucket & Bottle Opener Fourteen $4.00 $56.00
        ARV of all weekly prizes to be awarded each week: $1,841.00


        Total ARV of all Secondary Sweepstakes prizes to be awarded during the Promotion: $32,984.

      3. Grand Prize Sweepstakes

        Drawing for the Grand Prize Sweepstakes prize will be held on 1/3/17 from among all eligible entries received by 11:59 p.m. ET on 1/2/17. One (1) grand prize will be awarded. The Grand Prize Sweepstakes winner will win a trip for two to Tampa, FL for a College Football Playoff Championship Game (“the Game”). Trip prize includes two (2) VIP tickets to the Game (to be played on 1/9/17) for winner and one (1) guest, hotel accommodations for two (2) people (one standard room/double occupancy, room and tax only) for three (3) nights (hotel to be determined by Sponsor in its sole discretion), roundtrip coach airfare for two (2) from a major gateway airport nearest winner’s residence to Tampa International Airport, transportation to and from Tampa International Airport and the hotel, transportation to and from the hotel and the stadium (the “Grand Prize”). Grand Prize ARV: $11,348. The actual retail value of the Grand Prize may vary, depending on winner’s place of residence. If the actual value is less than the ARV of $11,348, the difference will not be awarded to winner.

        The Grand Prize winner will have the option to choose a cash payment of $8,500 in lieu of the trip described above.

        Exact transportation and accommodation details, dates, times, and terms are to be determined at the sole discretion of Sponsor. No refund or compensation will be made in the event of the cancellation or delay of any flight. Travel and accommodations are subject to availability, and Grand Prize will be awarded for the period of 1/8/17–1/10/17. If winner resides within one hundred (100) miles of the destination, Sponsor reserves the right to substitute ground transportation for air transportation. Blackout dates and other restrictions may apply. All travel must be completed by date determined by Sponsor, at its sole discretion, or Grand Prize will be forfeited. Once travel is booked, any penalties incurred as a result of changes to flights are the sole responsibility of winner. Travel is subject to the terms and conditions set forth in these Official Rules and those set forth by Sponsor’s airline carrier of choice as detailed in the passenger ticket contract. All expenses and travel costs incurred as a result of seeking or winning a prize are the sole responsibility of winner. Any expenses or costs not expressly stated in the description of the Grand Prize above, including, but not limited to, ground transportation, meals, incidentals, gratuities, passenger tariffs or duties, surcharges, airport fees, service or facility charges, personal charges at lodging, security fees, taxes, or other expenses, are the sole responsibility of winner. The Grand Prize winner’s guest must be twenty-one (21) years of age or older as of the date of departure and must travel on the same itinerary and at the same time as winner. Travel must be round-trip. Winner and guest are solely responsible for obtaining any required travel documents and travel insurance. Winner and guest must each execute an Affidavit of Eligibility and Publicity Release form provided by Sponsor prior to issuance of Grand Prize. Travel restrictions, conditions, and limitations may apply. Sponsor will not replace any lost, mutilated, or stolen tickets, travel vouchers, or certificates. Sponsor is not responsible for any penalty charges incurred as a result of changes to tickets that have been issued. Any such penalties incurred are the sole responsibility of winner.

      The ARV of all Promotion prizes: $51,073.

      All federal, state, and local taxes, fees, and surcharges on any prize are the sole responsibility of winner of the prize. Winners of any prize with a value of $600 or more will be issues an IRS Form 1099-MISC in the year following the year in which prize was awarded for filing with his/her federal and state tax returns. Sponsor complies with all tax reporting requirements. The amount of any tax liability will vary depending on winner’s tax bracket.

    5. ODDS OF WINNING:

      Odds of winning a Promotion prize (including the Grand Prize) are dependent on the number of eligible entries received prior to any scheduled drawing date.

    6. WINNER SELECTION, NOTIFICATION, AND VERIFICATION:

      1. Instant-Win Game: Potential Instant-Win Game prize winners will be selected at random and notified shortly after entry is received by Sponsor. If you are a potential Instant-Win Game prize winner, you will receive a message at the email address you submitted at time of entry stating that you have won an Instant-Win Game prize. Please note that you are not officially a winner until your eligibility has been verified and you have fully complied with these Official Rules. Limit one (1) Instant-Win Game prize per person or household.
      2. Grand Prize Sweepstakes: The potential grand prize winner will be selected in a random drawing of all eligible entries received by 11:59 p.m. ET on 1/2/17. Drawing will be held on or about 1/3/17. Drawing will be conducted by Sponsor or its appointed agent, and all decisions are final. Potential Grand Prize winner will be contacted at the email address submitted at time of entry.
      3. Secondary Sweepstakes: Drawings will be conducted weekly on the dates set forth in Section 4 above. Drawings will be conducted by Sponsor or its appointed agent, and all decisions are final. After each drawing non-winning entries will be entered into subsequent Secondary Sweepstakes drawings. Potential Secondary Sweepstakes winners will be contacted at the email address submitted at the time of entry.

      If any potential winner cannot be reached within two (2) days of first notification attempt, if any prize or prize notification is returned as undeliverable, if any potential winner rejects his/her prize, or in the event of noncompliance by the potential winner with these Official Rules, such prize will be forfeited and an alternate winner will be selected according to the selection criteria above from all remaining eligible entries. Upon forfeiture of any prize, no compensation will be given.

      The potential Grand Prize winner will be required to sign and return an Affidavit of Eligibility and Publicity Release (“Affidavit”) within twenty-four (24) hours of notification that he/she is a potential winner.

      Winners of prizes in the Secondary Sweepstakes as well as the Instant-Win Game may be required to sign and return a Declaration of Eligibility and Publicity Release (“Declaration”) within forty-eight (48) hours of notification that he/she is a potential winner.

      No potential winner will be an official winner until his/her Affidavit or required Declaration has been returned and eligibility has been formally verified by Sponsor. If any potential winner rejects his/her prize, fails to comply with these Official Rules and/or to submit the required documentation within the designated time period, he/she will be automatically disqualified and the prize may be awarded to an alternate winner.

    7. LICENSE AND RELEASE:

      This Promotion is in no way sponsored, endorsed, administered by, or associated with the College Football Playoff, CFP Events Inc. (CFPE”), CFP Administration, LLC (“CFPA”) , or College Football Playoff Foundation, Inc. (together with CFPE and CFPA, “CFP”). Participation in the Promotion and acceptance of prize constitute winners’ and guest’s (in the case of the Grand Prize winner) permission for Sponsor or its agents to photograph, film, and record each winner and to use his/her name, address (city and state), likeness, photograph, voice, biographical information, and/or any statements made by winner regarding the Promotion or Sponsor for purposes of trade, publicity, or promotion without notice or additional compensation, except where prohibited by law. By participating in the Promotion and/or accepting any Promotion prize, entrants and winners acknowledge and agree to release and hold harmless Sponsor, Sponsor’s advertising and promotional agencies, ESPN, Inc., CFP, and each of their respective parent companies, subsidiaries, affiliates, partners, representatives, agents, successors, assigns, employees, officers, and directors (“Released Parties”) from any and all liability for loss, harm, damage, injury, cost, or expense whatsoever, including, without limitation, property damage, personal injury, and/or death that may occur in connection with, preparation for, travel to, or participation in the Promotion, or participation in, possession, acceptance, and/or use or misuse of any prize (including without limitation the grand prize) or participation in any Promotion-related activity, including, but not limited to, any claims based on publicity rights, defamation or invasion of privacy, and merchandise delivery. Sponsor shall not be responsible for any cancellations, delays, diversions, substitutions, or omissions whatsoever by any transportation companies or any other persons providing any services to winner, including any results thereof, such as changes in services or location necessitated by same. Sponsor is not responsible if any part of a Promotion prize cannot be awarded (including without limitation the grand prize) due to acts of God, acts of war, natural disasters, weather, or acts of terrorism. Sponsor shall not be liable for any loss or damage to personal belongings. Entrants who do not comply with these Official Rules or who attempt to interfere with this Promotion in any way shall be disqualified. There is no purchase required to participate in the Promotion. A purchase does not increase odds of winning.

    8. ADDITIONAL TERMS:

      Sponsor reserves the right to alter, suspend, or terminate the Promotion at any time and with or without notice if, in Sponsor’s sole discretion, the integrity of the Promotion becomes or is likely to become compromised in any way. In the event the Promotion is terminated prematurely, all eligible entries received prior to the Promotion termination or suspension date will be included in the next prize drawing. No automated devices, bots, and/or other programs and/or software are permitted. All entries become the sole and exclusive property of Sponsor and will not be acknowledged or returned. Delivery of a prize will require a street address located within the 50 United States and the District of Columbia. Sponsor is not responsible for late, incomplete, invalid, unintelligible, misdirected, technically corrupted, or garbled entries, which will be disqualified, or for problems of any kind with respect to the operation of the Promotion, whether mechanical, human, or electronic. Only fully completed entries are eligible. Proof of submission will not be deemed to be proof of receipt by Sponsor.

      In case of a dispute as to the identity of any entrant via the SMS Entry method, the entry will be declared as made by the authorized account holder of the Mobile Device used for entry. In case of a dispute as to the identity of any entrant via the Website Entry method, the entry will be deemed made by the authorized account holder of the e-mail address provided with the entry at the time of entry. The “authorized account holder” is deemed the natural person who is assigned to an e-mail address by an Internet access provider, service provider, or other online organization that is responsible for assigning email addresses for the domain associated with the submitted e-mail address. A potential winner may be requested to provide Sponsor with proof that the potential winner is the authorized account holder of the e-mail address associated with the winning entry.

      If for any reason the Promotion is not capable of running as planned, including due to infection by computer virus, bugs, tampering, unauthorized intervention, automated entries, fraud, technical failure, human error, or any other cause beyond the control of Sponsor that corrupts or affects the administration, security, fairness, integrity, or proper conduct of the Promotion, Sponsor reserves the right, in its sole discretion, to disqualify any individual who tampers with the entry process and to cancel, terminate, modify, or suspend the Promotion. Sponsor assumes no responsibility for any error, omission, interruption, telephone or other communications malfunctions, deletion, defect, delay in operation or transmission, communications line failure, or theft or destruction of, unauthorized access to, or alteration of entries. Sponsor is not responsible for any problems or technical malfunctions of any telephone networks or lines, computer online systems, servers, or providers, computer equipment, software, failure of any email or entry to be received by Sponsor on account of technical problems or traffic congestion on the Internet or at any website, any combination thereof, or otherwise, including any injury or damage to entrant’s or any other person’s computer related to, or resulting from, participation or downloading of any materials in the Promotion.

      Sponsor and its agents are not responsible for printing, distribution, or production errors and may, in their sole discretion, rescind, cancel, suspend, modify, or revoke this Promotion based upon any such error without liability. If by reason of a printing, computer, or other error more prizes are awarded in a prize category than the number set forth in these Official Rules, all persons purportedly making valid claims will be included in a random drawing to award the advertised number of prizes available. In no case will more than the advertised number of prizes be awarded. Antifraud detection devices may be used for verification purposes. In the event there is a discrepancy or inconsistency between disclosures or other statements contained in any Promotion materials and the terms and conditions of the Official Rules, the Official Rules shall prevail, govern and control.

      Sponsor’s failure to enforce any term of these Official Rules shall not constitute a waiver of that provision. Headings are solely for convenience and will not be deemed to affect in any manner the meaning or intent of the documents or any provision hereof.

      Caution: Any attempt by an entrant to deliberately damage any website or undermine the legitimate operation of the Promotion may be a violation of criminal and civil laws, and should such an attempt be made, Sponsor reserves the right to seek damages from any such person to the fullest extent permitted by law.

      IN NO EVENT WILL THE RELEASED PARTIES BE RESPONSIBLE OR LIABLE FOR ANY DAMAGES OR LOSSES OF ANY KIND, INCLUDING DIRECT, INDIRECT, INCIDENTAL, CONSEQUENTIAL, OR PUNITIVE DAMAGES ARISING OUT OF ENTRANT’S ACCESS TO, AND USE OF, THE WEBSITES AND/OR THIS PROMOTION, ACCEPTANCE OF ANY PRIZE (INCLUDING WITHOUT LIMITATION THE GRAND PRIZE) OR ENTRANT’S DOWNLOADING FROM AND/OR PRINTING MATERIAL DOWNLOADED FROM ANY WEBSITES ASSOCIATED WITH THE PROMOTION.

    9. DISPUTES AND GOVERNING LAW:

      The parties waive all rights to trial in any action or proceeding instituted in connection with these Official Rules, including, without limitation, the Promotion. Any controversy or claim arising out of, or relating to, these Official Rules and/or the Promotion shall be settled by binding arbitration in accordance with the commercial arbitration rules of the American Arbitration Association. Any such controversy or claim shall be arbitrated on an individual basis and shall not be consolidated in any arbitration with any claim or controversy of any other party. The arbitration shall be conducted in New York City, New York.

      THESE OFFICIAL RULES AND THE INTERPRETATION OF ITS TERMS SHALL BE GOVERNED BY, AND CONSTRUED IN ACCORDANCE WITH, THE LAWS OF THE STATE OF NEW YORK WITHOUT REGARD TO ITS CONFLICTS OF LAWS AND RULES. For any matters that are not subject to arbitration as set forth in these Official Rules and/or in connection with the entering of any judgment on an arbitration award in connection with these Official Rules and/or the Promotion, the parties irrevocably submit and consent to the exclusive jurisdiction and venue of the state and federal courts located in or closest to New York City, New York. The parties agree not to raise the defense of forum non conveniens.

    10. USE OF DATA:

      Sponsor will be collecting personal data about entrants online, in accordance with its Privacy & Cookie Policy. Please review Sponsor’s Privacy & Cookie Policy at http://heinekenusa.com/privacy-cookie-policy/. By participating in the Promotion, entrant hereby agrees to Sponsor’s collection and usage of his/her personal information in accordance with Sponsor’s Privacy & Cookie Policy and acknowledges that he/she has read and accepted the terms of such policy.

    11. LIST OF WINNERS:

      To obtain a list of winners of Promotion prizes with a value of $100 or more, send an e-mail to fulfillment@lifeinmobile.com with the subject line reading “Dos Equis Go For Game Day Greatness.” All requests for a list of winners must be received by 11:59 p.m. ET on 1/30/17.

    12. SPONSOR: HEINEKEN USA Inc. dba Cervezas Mexicanas, White Plains, NY.

      Enjoy Dos Equis® responsibly.

      ©2016 DOS EQUIS® SPECIAL LAGER BEER and DOS EQUIS® AMBER BEER. Imported by Cervezas Mexicanas, White Plains, NY.

Sponsors